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Tuesday, August 10, 2010

LOS ANGELES to Fresno-the journey back home

After Graduating from UC Santa Barbara I decided to take my life to Los Angeles and further my career by attending FIDM. 
FIDM-FASHION INSTITUTE OF DESIGN AND MERCHANDISING

What did I discover my first week in a strange city?
-The City is huge and confusing
-If you go even 5 miles below the speed limit people will yell and flip you off
-Tory Burch flats and HoBo bags were in 
-FASHION is everything

FIDM was a complete 180 from UC SANTA BARBARA

All the KIDS (the majority of the student are under 19 years old) go to school dressed as if they are going to a photo shoot or a night club. All I knew is I was way UNDERDRESSED. Now of course I couldn't afford half of the clothing these girls were wearing which forced me to be creative. SALES SALES SALES

LA is a haven for getting fashionable items for dirt cheap. 

Example- Marshalls/ Loehmann's/Crossroads/ Sateen st. 

-Marshall's carries designer name clothing/shoes for outlet prices
-Loehmann's carries nothing but designer names for 30-70% less than retail.
-Buffalo Exchange/Crossroads- buy, sell, trade clothing....check out these stores once a week and find great items
-Forever 21- this company hires hundreds of people to make sure they have the latest fashion at dirt cheap prices. 

CAUTION: if you shop at FOREVER 21 beware that the reason the clothes is so cheap is because their manufacturers cut corners in quality and production to maintain the price low. 

Trends are the name of the game in Los Angeles and those trends change faster than a woman's manicure. One day aviators will be in and the next day it's all about fluorescents.


What did I learn while living in Los Angeles?
-ALWAYS AVOID THE I-405
-Be Agressive otherwise you are never going to make the left turn
-Unless you are rich you barely make enough to pay your rent which is ridiculous. 
-You get a combination of people who "live to work" and "work to live" 
-I love that restaurants stay open passed 10PM. 

After 4 years in Los Angeles my adventures came to an end. My husband and I made an adult decision to move back to Fresno, California. 

Let's see where this adventure takes me....so far I have visited FASHION FAIR MALL which continues to be the same ( with the exception of Urban Outfitters, Metro Park, and Anthropology), Marshall's carries nothing but the hand me downs from Los Angeles and San Francisco but I still have faith that this city has something more to offer than raisins and heat.

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